Making marketing slightly less embarrassing since 2017. Strategy. Design. Production. Experiences. AI.

Rien à Porter

Some openings invite people in. For Rien à Porter, we invited the city along. Together with Talk City, we turned the concept store’s launch into a free audio walk through Yerevan, guided by Leo, the brand’s mascot. His journey encouraged people to notice the sounds, places, and fleeting moments they might otherwise pass by, before leading them to the new space. We brought the story to life through animation, city posters, social media promotion, and personalized invitations. More than 300 people joined the walk.

Ginishko

We created Ginishko from the first idea to the final can: a wine brand that brings art into an everyday moment. Its labels became a space for works by classical and contemporary artists, including a collection developed with the National Gallery of Armenia. We shaped the identity, packaging, production, promotion, and distribution, carrying the idea from the studio into shops, hospitality venues, and cultural events. The first 8,000 cans sold over seven months, each one taking the artwork somewhere new.

Demiurge

Demiurge’s jewelry begins with an idea, from animal forms to the shape of a hand. Over a year of collaboration, we brought those ideas into its social media presence through creative photoshoots, visual direction, and ongoing content. Each collection had its own story, while the page needed to feel unmistakably Demiurge. We created a consistent setting for the designer’s work, helping visitors see the thinking behind the pieces and recognize the aesthetic that connects them.