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Events

Rien à Porter

Some openings invite people in. For Rien à Porter, we invited the city along. Together with Talk City, we turned the concept store’s launch into a free audio walk through Yerevan, guided by Leo, the brand’s mascot. His journey encouraged people to notice the sounds, places, and fleeting moments they might otherwise pass by, before leading them to the new space. We brought the story to life through animation, city posters, social media promotion, and personalized invitations. More than 300 people joined the walk.

Year
2025
Category
Events
Services
OrganizationPromotionGraphic DesignPrint Design
Rien à Porter

Leo became the voice of the walk. As Rien à Porter’s mascot moved through familiar parts of Yerevan, participants followed a story about paying attention: to birdsong, passing conversations, and moments that might become memories. The route ended at Rien à Porter, letting guests encounter the new space after experiencing the ideas behind it.

grand opening

We opened the experience to anyone who wanted to join, with free registration promoted through social media and posters across the city. Animated videos brought Leo into the campaign, while more than 50 influencers received personalized invitations. Over 300 people took part, making the opening a shared day in Yerevan rather than an event confined to the venue.

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Kiss the Past
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Demiurge
2024

Demiurge

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WRUF
2024

WRUF

Where Are You From? is a multicultural coffee shop branding concept built around the idea of connection through coffee. We developed a complete visual identity that transforms a simple question into a global conversation, combining storytelling, cultural references, and thoughtful design across packaging, branding materials, and customer experiences. The project celebrates diversity by turning every cup into a small story of identity, curiosity, and human connection.

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We get back to every brief, usually within one working day. For urgent calls, call the number below - we’re in Yerevan (GMT+4).

Studio
Yerevan · Mon–Fri · 10:00–19:00 GMT+4