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Marketing

Demiurge

Demiurge’s jewelry begins with an idea, from animal forms to the shape of a hand. Over a year of collaboration, we brought those ideas into its social media presence through creative photoshoots, visual direction, and ongoing content. Each collection had its own story, while the page needed to feel unmistakably Demiurge. We created a consistent setting for the designer’s work, helping visitors see the thinking behind the pieces and recognize the aesthetic that connects them.

Year
2024
Category
Marketing
Services
Social Media MarketingBranding
Demiurge

“Nature is the Future” is the thought running through Demiurge’s collections. We used it as a starting point for images that gave each design room to express its own character. Our photoshoots and social media content looked beyond the jewelry as an object, drawing attention to the forms and stories that inspired it. Across the page, those individual stories came together as a clear expression of the designer’s point of view.

PHOTOSHOOT

More work

All projects
Goght Urban Valley
2025–2026

Goght Urban Valley

Before Goght Urban Valley became a place to live, it needed to become a place people could imagine belonging to. We shaped its visual and social media identity, translating the project’s vision into a distinct language across content, design, and digital campaigns. From the first introduction to every point of contact that followed, we made an ambitious idea feel tangible, recognizable, and worth becoming part of.

Ginishko
2025

Ginishko

We created Ginishko from the first idea to the final can: a wine brand that brings art into an everyday moment. Its labels became a space for works by classical and contemporary artists, including a collection developed with the National Gallery of Armenia. We shaped the identity, packaging, production, promotion, and distribution, carrying the idea from the studio into shops, hospitality venues, and cultural events. The first 8,000 cans sold over seven months, each one taking the artwork somewhere new.

Rien à Porter
2025

Rien à Porter

Some openings invite people in. For Rien à Porter, we invited the city along. Together with Talk City, we turned the concept store’s launch into a free audio walk through Yerevan, guided by Leo, the brand’s mascot. His journey encouraged people to notice the sounds, places, and fleeting moments they might otherwise pass by, before leading them to the new space. We brought the story to life through animation, city posters, social media promotion, and personalized invitations. More than 300 people joined the walk.

Kiss the Past
2025

Kiss the Past

KISS THE PAST was conceived as a podcast about looking back and finding something new to say. We designed a logo that gives that idea a bold, contemporary form. Its compact lettering and striking red palette feel immediate, while the reference to the past remains in the name and the imagery explored around it. We developed both the full wordmark and a concise KP mark, creating a design that can hold its character at different sizes and across different formats.

WRUF
2024

WRUF

Where Are You From? is a multicultural coffee shop branding concept built around the idea of connection through coffee. We developed a complete visual identity that transforms a simple question into a global conversation, combining storytelling, cultural references, and thoughtful design across packaging, branding materials, and customer experiences. The project celebrates diversity by turning every cup into a small story of identity, curiosity, and human connection.

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We get back to every brief, usually within one working day. For urgent calls, call the number below - we’re in Yerevan (GMT+4).

Studio
Yerevan · Mon–Fri · 10:00–19:00 GMT+4