Organization

Goght Urban Valley

Before Goght Urban Valley became a place to live, it needed to become a place people could imagine belonging to. We shaped its visual and social media identity, translating the project’s vision into a distinct language across content, design, and digital campaigns. From the first introduction to every point of contact that followed, we made an ambitious idea feel tangible, recognizable, and worth becoming part of.

Rien à Porter

Some openings invite people in. For Rien à Porter, we invited the city along. Together with Talk City, we turned the concept store’s launch into a free audio walk through Yerevan, guided by Leo, the brand’s mascot. His journey encouraged people to notice the sounds, places, and fleeting moments they might otherwise pass by, before leading them to the new space. We brought the story to life through animation, city posters, social media promotion, and personalized invitations. More than 300 people joined the walk.