Goght Urban Valley

Rien à Porter

Some openings invite people in. For Rien à Porter, we invited the city along. Together with Talk City, we turned the concept store’s launch into a free audio walk through Yerevan, guided by Leo, the brand’s mascot. His journey encouraged people to notice the sounds, places, and fleeting moments they might otherwise pass by, before leading them to the new space. We brought the story to life through animation, city posters, social media promotion, and personalized invitations. More than 300 people joined the walk.

Demiurge

Over the course of one year, Demiurge's digital presence evolved through strategic social media management and a series of creative photoshoots. The project focused on translating the brand's nature-inspired philosophy into a cohesive visual identity that reflected the designer's aesthetic and resonated with an audience who shared its values.

Ginishko

We created Ginishko from the first idea to the final can: a wine brand that brings art into an everyday moment. Its labels became a space for works by classical and contemporary artists, including a collection developed with the National Gallery of Armenia. We shaped the identity, packaging, production, promotion, and distribution, carrying the idea from the studio into shops, hospitality venues, and cultural events. The first 8,000 cans sold over seven months, each one taking the artwork somewhere new.