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Production

Ginishko

We created Ginishko from the first idea to the final can: a wine brand that brings art into an everyday moment. Its labels became a space for works by classical and contemporary artists, including a collection developed with the National Gallery of Armenia. We shaped the identity, packaging, production, promotion, and distribution, carrying the idea from the studio into shops, hospitality venues, and cultural events. The first 8,000 cans sold over seven months, each one taking the artwork somewhere new.

Year
2025
Category
Production
Services
Social Media MarketingBrandingPromotionProduct DesignDistribution
Ginishko

Ginishko began with a gap we saw in the local market: wine in aluminum cans. We developed the first release as a white sparkling wine and made the label its defining feature. In collaboration with the National Gallery of Armenia, we selected works by Hovhannes Aivazovsky, Karapet (Charles) Adamian, and Vardges Sureniants. Works by Ara Aslanyan, Adam Adamyan, Areg Shahinyan, and Mary Yepremyan also appeared in the collection.

Our team managed the product’s creation, branding, production, promotion, and distribution. Ginishko reached customers through retail and hospitality venues, while tastings at cultural events gave us a way to introduce the artists and the idea behind the labels. All 8,000 cans in the first release sold within seven months.

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WRUF
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We get back to every brief, usually within one working day. For urgent calls, call the number below - we’re in Yerevan (GMT+4).

Studio
Yerevan · Mon–Fri · 10:00–19:00 GMT+4