Production
Ginishko
Every project begins with a shift in perspective. For Ginishko, it began with a wine can transformed into a cultural object. We blended identity, art, and commerce to create a moving exhibition where Armenian visual culture entered everyday life.
- Year
- 2025
- Category
- Production










A product can carry more than its contents—it can carry culture. Ginishko was conceived as an intersection of branding, design, and artistic expression, where every detail became part of a larger narrative. From strategy and visual identity to production, promotion, and distribution, we built an ecosystem that transformed an everyday ritual into an encounter with contemporary and classical Armenian art. What reached people's hands wasn't simply wine; it was a conversation between creativity and commerce.
We believe brands become memorable when they leave the category they belong to. Ginishko stepped beyond wine and entered the language of art, design, and emotion. Every decision—from visual identity and packaging to campaign execution and distribution—was guided by one ambition: to create something people would experience before they consumed. The result was a brand that invited audiences to discover Armenian art in places they never expected to find it.
More work
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We reply to every brief, usually within a working day. For urgent calls, dial in below — we're in Yerevan, GMT+4.
- Call
- +374 55 333 383
- info@gama.am
- Studio
- Yerevan · Mon–Fri · 10:00–19:00 GMT+4





