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Design

Rien à Porter

Some launches happen behind doors. This one happened across a city. We transformed Rien à Porter’s opening into an immersive audio journey through Yerevan, blending storytelling, movement, and connection to create a shared cultural experience.

Year
2025
Category
Design
Services
Social Media MarketingOrganization
Rien à Porter

For the launch of Rien à Porter, we transformed a store opening into a city-wide brand experience. We created an immersive audio walking tour led by Leo, the brand's mascot, guiding participants through Yerevan while sharing the brand's story and values. Supported by a multi-channel campaign, influencer outreach, animated content, and city posters, the free experience welcomed over 300 participants and concluded at the concept store, turning the launch into a memorable celebration.

grand opening

For the launch of Rien à Porter, we transformed a store opening into a city-wide brand experience. We created an immersive audio walking tour led by Leo, the brand's mascot, guiding participants through Yerevan while sharing the brand's story and values. Supported by a multi-channel campaign, influencer outreach, animated content, and city posters, the free experience welcomed over 300 participants and concluded at the concept store, turning the launch into a memorable celebration.

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Yerevan · Mon–Fri · 10:00–19:00 GMT+4